Thursday 02 May 2019
I don’t think I’m alone when I say that at the moment, I am a little underwhelmed by the political choices we face in the upcoming Federal election. I agree with the general consensus that, as has been the case in democratic elections around the world, the Australian community is seeking something different. And I think that’s as relevant to property as it is to politics. The issue is that ‘different’ isn’t the same for everyone, so how do you deliver?
When I say the community is seeking something ‘different’ in terms of real estate I’m actually not referring to the properties we list but rather the way we list them, the way we communicate and the way we do business. I’ve said in my blog previously that clients expect more and increasingly they are also looking for different.
That presents a real challenge.
I’m incredibly proud that Morton has always fostered a culture that encourages our team to push the boundaries. We are always looking for ways to enhance our customer experience, ease the administrative burden, support the growth of our team and improve the way we deliver results for our clients.
I will admit that sometimes it works, sometimes it doesn’t but we learn valuable lessons every time. It takes real courage to do things differently and in my view it’s vital to always be looking for ways to improve.
But equally it is important to recognise we don’t have to throw everything out to start again. Despite our busy lives and the convenience of emails, SMS, WhatsApp and social media I still believe getting on the phone and having a conversation is the best way to maintain strong, direct communication with a client.
I also still believe that auction remains the best way to present a property for sale to achieve the best possible price.
So, rest assured that at Morton we are always looking for ways to be different, but not simply for the sake of it. Our aim is to improve our service and delivery.