Ewan's Blog

Listing motivation

Wednesday 11 Feb 2015

I don’t sell anymore. Not directly anyway.  Rather than working as a listing agent my role is to support, supervise and motivate the efforts of our team but this week I’ve decided I’ll focus my attention on trying to motivate the market.  Let’s get cracking people.

I spoke in this blog last week about the shortage of listings and pondered on the reasons why not.  Now it is time to provide the reasons why.  Why list?

The main points are obvious but too important not to specify again, so at risk of repeating myself.

1. Demand is there.  Our team are fielding enquiries so well priced new listings will attract attention
2. Finance is available and affordable.  Demand is coming from potential buyers who have access to finance and are keen to take advantage of the record low interest rates.

The next point which I believe is equally important but harder to quantify is a sense of urgency.  There is a level of uncertainty about how the economics will unfold as the year progresses.

Buyers want to get into the market now, they don’t want to wait and that means current demand may not be sustained indefinitely.  

Now I recognise it’s dangerous to acknowledge uncertainty exists because in the property market it can be a self-fulfilling prophecy, however buyers can see the benefits of doing a deal now rather than wait to see what might happen as a result of shenanigans in Canberra and internationally.

So believe me when I say if you’re thinking of selling get out there, get your property on the market and you will get a great deal done.