Ewan's Blog

Beware Buyer Frustration!

Wednesday 09 Nov 2016

In my job it is vital to stay abreast of the numbers as well as cognisant of the mood in the market. I like to review the numbers without emotion to ensure I see the facts without the fiction but at the same time it is increasingly obvious that sentiment can influence behaviour, a fact we are seeing play out in the extraordinary US election. So I admit it hit hard to read the stats gathered for a national survey on Buyer Perceptions of Real Estate Agents. Ouch.

The research done by CoreLogic on buyer experience is telling. I’m disappointed at the feedback on our profession across the country but must state here that in our own research Morton agents receive only the highest recommendations from buyers in terms of their level of service and communication.

But back to my point. I think the issues highlighted by the CoreLogic research are a clear reflection on the state of the market. It has been, and continues to be, very frustrating for buyers over the last twelve months.

It is without doubt a sellers’ market. Those willing to put their property up for sale are reaping very healthy returns. With such strong selling conditions you could mistakenly assume the life of an agent is easy because listed properties are selling themselves.

Aaah. But that’s where you would be wrong and the CoreLogic research reveals the truth because for every satisfied vendor and happy buyer there will be a number of unhappy clients who have missed out again on securing their dream property.

The fact is at the moment potential vendors are discouraged from listing out of fear they will be left to join the ranks of frustrated buyers!! Good agents don’t discard those who miss out on a property, they step up to help them in their search.

Morton agents know our clients are vendors and buyers. To motivate the market cycle both client groups have to be active and confident, and ideally happy. The job of our team of agents is to provide the best service, quality communication and support to both vendors and buyers.

Our agents spend significant amounts of time searching for potential properties to meet client requirements. With their long-term knowledge of properties within each of their speciality areas and ongoing communications with clients who have previously purchased property in the area our agents have a strong platform to determine if an opportunity exists to negotiate an off-market transaction.

I recognise it is tough for buyers, but don’t be discouraged. It is happening, you just might not be able to see it so give us a call.