Wednesday 25 Mar 2015
Have you noticed? Yes, we’ve changed. Only a little bit but the small change in our name and corporate identity reflects the big changes that have been going on across our business. Under our new name Morton we’re proud to be the same, but different.
Regular readers of this blog will know that 2014 was a very big year for our business. I’m not just talking about the impact of the strong property market on our financials, although that was great too, I’m talking more about the expansion of the services we offer our clients.
We opened a finance division. We bought Wilson Property Agents to expand our team of experts and secure our place as the leading independent agency servicing the CBD and city fringe. We have come a long way since my father and I first opened our door as Morton & Morton 19 years ago.
Back then our aim was to deliver top quality service and results to our clients with the integrity and insight that can be achieved as a family owned, independent agency.
Today we have an amazing team of property professionals all committed to delivering exactly those same results with exactly the same level of insight and integrity.
And so our new name, Morton, reflects the fact that we are the same, but a little bit different.
Hopefully you’ll also like the refreshed new look of our website. It will be easier to navigate and allow us more opportunity to feature and promote our amazing listings.
Then behind the scenes the new site will also improve our ability to communicate with clients. Our team recognises that we’re all at risk of drowning in a growing tide of emails. Busy clients want information that is specific to their interests so our new system will allow us to better tailor communications.
Distribution is worthless if it doesn’t deliver penetration and we’re not here to waste the time of our clients. We’re here to deliver top quality service and outstanding real estate results.
Welcome to Morton.